Lily Patterson
BOBBIE
Copywriter • September 2022-Present
Supports Brand Content Lead with positioning, copywriting, and editing for multi-platform brand campaigns, customer acquisition & retention marketing, digital platform, editorial and brand storytelling.
ANTIDOTE Agency
Copywriter (PT) • March 2020 - December 2020 • March 2022-August 2022
Collaborated directly with clients, account managers, and design team to execute end-to-end email and SMS marketing strategy. Executed copy for automated flows, weekly + ad-hoc campaigns for three prominent D2C brands in the health & wellness space.
CARIUMA
Senior Copywriter • January 2021 - August 2022
Led concept and execution of product copy and print + digital communications, with a focus on email marketing, paid advertising, and platform. Developed brand book and storytelling, specifically around environmental give-back program.
CHA CHA MATCHA
Community Manager • August 2019 - March 2020
Supported Brand Director with copywriting for CPG product, platform, social media, and print advertising. Led customer service via email and social channels. Collaborated with external partners to develop co-branded product. Managed content bank and calendar planning for Instagram.
OUTDOOR VOICES
Copywriter • January 2019 - July 2019
Supported concept and led execution of print + digital copy, partnering cross-functionally with creative, merchandising, PR, apparel design, and customer experience teams. Responsible for product copy, from launch and key positioning through customer experience and subsequent seasonal campaigns.
Creative Coordinator • January 2018 - January 2019
Reported to Head of Creative Operations in a project management and coordination capacity. Documented workflow in Wrike, Office Suite, Airtable; maintained department- wide calendar; facilitated team meetings and stakeholder reviews; and executed competitor brand assessments.
Branding + Art Department Intern • June - August 2016 + 2017
Reported to Head of Creative Operations in a project management and coordination capacity. Assisted Senior Copywriter with editing email, organic social, and product copy. Assisted Creative Director with the following, for a minimum of three photoshoots each summer: organization, cataloguing, and transportation of samples; sourcing of styling accessories and props; crew call and casting logistics.
THEORY + HELMUT LANG
Branding + Art Department Intern • June - August 2013 + 2014
Edited copy for S/S and A/W merchandising and marketing. Wrote and edited copy for owned social platforms (Instagram, Twitter, Facebook). Worked within Adobe Suite (Photoshop + InDesign) to produce emails, internal materials, as well as mockups for Theyskens’ Theory NYFW F/W ‘13 show invitation.
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EDUCATION
University of Virginia, Class of ‘18 (grad. Winter ‘17)
Jefferson + Echols Scholar • B.A. in English, Minor in Art History
CONTACT
Lily Patterson
Los Angeles, CA
+1 831.920.8868
lilymcglynn00@gmail.com